Redefining Gender stereotypes at the Canadian Tire

Those who know me know that, as an employee there, I self-identify with Canadian Tire. I was scrolling through Facebook the other day and of course when I saw the words "Canadian Tire" I knew I had to click. 

How one Canadian retailer is pushing back on gender stereotypes

I just happened to be at work when I read this so I figured I'd check the rest of the flyer to see if it broke gender stereotypes in other ways; to see if this was the only example. Unfortunately, it seems to be the only example - girls wear pink and play with dolls while boys wear blue and play with cars throughout the rest of the book (which you can find here).

Despite the lack of progressive gender roles throughout the flyer, I do agree that this is an important step in redefining gender roles. In history, it has been proven that too much change can negatively impact a goal. Perhaps by using one picture demonstrating progressive gender roles, Canadian Tire is able to begin to change without receiving too much backlash. 

But What's Really on Your Mind?

Social Media: the place where people are supposed to write what is on their mind, they are supposed to write their thoughts and opinions. But if social media is a two-way communication model, should people really be sharing all their thoughts and opinions? At what point are there too many cooks in the kitchen?